A hundred years ago life was so much simpler, steadier and less competitive. In 1909 if you had a job or any occupation that allowed you to feed your family you were to consider yourself lucky. There were no fall backs and no social services; so what little you had was a blessing. Obviously the mind set of the rich (much like their love of port) wasn't so different from today, being ‘the more the merrier’. Imagine people being happy just buying what they can afford today!
Everybody agrees that equal opportunities are a great thing; but the consequence is fierce competition. Every area of modern life is competitive, be it trying to land a multi-million pound contract or just getting through the checkout in the local supermarket. So, what point am I trying to make? Well, let’s avoid trying to beat the competition at their game. Companies and professionals alike have refined their craft to such an extent that unless you invent a successor to the wheel, you’re in danger of falling into obscurity. Something that distinguishes you from the crowd is a ‘unique selling proposition’.
Want some advice from me? Respect people's time! If you can deliver a great product, stick to your quote and look after the customers time; then you’re going places.